Més que un club - motto of FC Barcelona. His genesis is difficult to determine. Often this slogan is attributed to Narcí de Carreras. In fact, de Carreras, taking up his position on January 17, 1968, said: Barcelona is more than a football club, it's a spirit that is deeply rooted in us, it's the colors we love above all else. According to Alfredo, Relaño-motto was finally created in October 1973 by a marketer, Javier Coma.