Which player is captured on the NBA's logo?
Jerry West
Larry Bird
John Stockton
Wilt Chamberlain
It was designed by Alan Siegel in 1969. Seeking inspiration, Siegel pored through the photo archives of Sport magazine. A particular photo of the All-Star Jerry West grabbed his attention: It was dynamic, it was vertical, it captured the essence of the game. Today, this classic image generates $3 billion a year in licensing, and the NBA name symbolizes the pinnacle of excellence in professional basketball.
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Jerry West
Larry Bird
John Stockton
Wilt Chamberlain
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